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1

A global brand management roadmap

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 152 KB

english, 2012

2

International market segmentation: issues and perspectives

Jan-Benedict E.M Steenkamp, Frenkel Ter Hofstede

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 353 KB

english, 2002

3

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Jan-Benedict E. M. Steenkamp, Frenkel ter Hofstede and Michel Wedel

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 2.27 MB

english, 1999

4

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

Geylani, Tansev, Inman, J. Jeffrey, Hofstede, Frenkel Ter

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 391 KB

english, 2008

5

TO FREE, OR NOT TO FREE: THE IMPLICATIONS OF OFFERING FREE VERSIONS FOR THE PERFORMANCE OF PAID MOBILE APPS

Arora, Sandeep, Hofstede, Frenkel ter, Mahajan, Vijay

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 1.41 MB

english, 2017

6

International Market Segmentation Based on Consumer-Product Relations

Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp and Michel Wedel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.98 MB

english, 1999

7

Identifying Spatial Segments in International Markets

Hofstede, Frenkel Ter, Wedel, Michel, Steenkamp, Jan-Benedict E.M.

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.48 MB

english, 2002

8

How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition

Tillmanns, Sebastian, Hofstede, Frenkel Ter, Krafft, Manfred, Goetz, Oliver

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 575 KB

english, 2016

9

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Michel Wedel, Wagner A. Kamakura, Wayne S. Desarbo and Frenkel Ter Hofstede

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.14 MB

english, 1995

10

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

Steenkamp, Jan-Benedict E.M., ter Hofstede, Frenkel, Wedel, Michel

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 1.98 MB

english, 1999

11

Bayesian Prediction in Hybrid Conjoint Analysis

Hofstede, Frenkel Ter, Kim, Youngchan, Wedel, Michel

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 99 KB

english, 2002

12

Bayesian Prediction in Hybrid Conjoint Analysis

Frenkel Ter Hofstede, Youngchan Kim and Michel Wedel

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 1.58 MB

english, 2002

13

How to Compute Optimal Catalog Mailing Decisions

Gönül, Füsun F., Hofstede, Frenkel Ter

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 185 KB

english, 2006

14

How to Compute Optimal Catalog Mailing Decisions

Füsun F. Gönül and Frenkel Ter Hofstede

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 2.00 MB

english, 2006

15

Identifying Spatial Segments in International Markets

Frenkel Ter Hofstede, Michel Wedel and Jan-Benedict E. M. Steenkamp

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.05 MB

english, 2002

16

International Market Segmentation Based on Consumer–Product Relations

Ter Hofstede, Frenkel, Steenkamp, Jan-Benedict E.M., Wedel, Michel

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.73 MB

english, 1999

17

Mixture Model Analysis of Complex Samples

Michel Wedel, Frenkel ter Hofstede, Jan-Benedict E.M. Steenkamp

Journal:

Journal of Classification

Year:

1998

File:

PDF, 1.03 MB

1998

18

Consumer response to and choice of customized versus standardized systems

Neeraj Bharadwaj, Rebecca Walker Naylor, Frenkel ter Hofstede

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 686 KB

english, 2009

19

An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

Frenkel ter Hofstede, Anke Audenaert, Jan-Benedict E.M. Steenkamp, Michel Wedel

Journal:

International Journal of Research in Marketing

Year:

1998

Language:

english

File:

PDF, 1.00 MB

english, 1998

20

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

Tansev Geylani, J. Jeffrey Inman and Frenkel Ter Hofstede

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.52 MB

english, 2008

21

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models

Wedel, Michel, Kamakura, Wagner A., Desarbo, Wayne S., Hofstede, Frenkel Ter

Journal:

Journal of Marketing Research

Year:

1995

File:

PDF, 848 KB

1995

22

The price path due to order imbalances: evidence from the Amsterdam Agricultural Futures Exchange

Joost M. E. Pennings, W. Erno Kuiper, Frenkel ter Hofstede, Matthew T. G. Meulenberg

Journal:

European Financial Management

Year:

1998

Language:

english

File:

PDF, 223 KB

english, 1998

23

A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models

Frenkel ter Hofstede, Michel Wedel

Journal:

Economics Letters

Year:

1998

Language:

english

File:

PDF, 49 KB

english, 1998

24

Time-aggregation effects on the baseline of continuous-time and discrete-time hazard models

Frenkel ter Hofstede, Michel Wedel

Journal:

Economics Letters

Year:

1999

Language:

english

File:

PDF, 313 KB

english, 1999

25

MARKETING SPATIAL || Identification de segments spatiaux pour des marchés internationaux

Frenkel Ter Hofstede, Michel Wedel and Jan-Benedict E.M. Steenkamp

Journal:

Recherche et Applications en Marketing

Year:

2003

File:

PDF, 2.86 MB

2003

26

Consumer Response to and Choice of Customized versus Standardized Systems

Bharadwaj, Neeraj, Naylor, Rebecca Walker, Ter Hofstede, Frenkel

Journal:

SSRN Electronic Journal

Year:

2009

File:

PDF, 236 KB

2009

27

Cross-Platform Spillover Effects in Consumption of Rich Digital Media

Krijestorac, Haris, Garg, Rajiv, Mahajan, Vijay, Ter Hofstede, Frenkel

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 804 KB

english, 2017

28

Cross-Platform Spillover Effects in Consumption of Rich Digital Media

Krijestorac, Haris, Garg, Rajiv, Mahajan, Vijay, Ter Hofstede, Frenkel

Journal:

SSRN Electronic Journal

Year:

2017

File:

PDF, 804 KB

2017